Client Priorities is something that is important and relevant for anyone in sales.
Listen to your client BEFORE providing advice.
While a salesperson might be passionate about what they believe is best for a customer, attempting to convince a client to buy something they are not interested in is a pointless exercise as it will most likely alienate a potential client.
The reality is that clients priorities may not be the same as the salespersons for a variety of reasons:
- New to your product or service
- Not interested
- Not in the budget at this time
Ultimately, clients will choose to work with someone they are comfortable with and helps them obtain the product or service they want to own. The key is understanding and providing advice based on a balance between the client’s wants vs. needs.
Want to gain a long-term client? Help them get what they want to own. As a professional salesperson, you need to listen, ask questions that will help you understand the client’s priorities, and show how your product or service will help solve their problem.
Let the client tell you what is important to them and why. Your role is to understand the problem, then provide enough information and advice to help your customer make an informed decision, guiding them to the solution that is right for them.
Client priorities are very important. When your client is speaking, make sure that you are listening to them. This will make them feel like you care about them. This will also allow you to know exactly what you can do to make your client happy and stick around for a long time.